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"Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated."

– Paul Rand


Rôtisserie RostyRÔtisserie Rosty

20.06.2010

The new Rôtisserie Rosty required a complete branding. Among the elements produced, there is the logo, photography, interior and exterior posters, promotional flyers, outdoor signs, over counter menus, caps, t-shirts, an ambiance video and a micro Website.



Byng Directflyers for exhibits in Paris and NYC

10.11.2009

Two promotional flyers for Gregory Byng - Byng Direct. The first one is for an exhibit on the work of Amanda Lear, painter and Raphael Neal, photographer in Paris. The second one is for the exhibit of photographer Thomas Synnamon in NYC.



NavadaNavada

25.04.2009

Navada is involved since 1968 in the fields of building mechanics and CVAC; providing air-conditioning, ventilation, refrigeration, heating, and control services. Kryzalid created a new branding for the company. I worked on the new corporate brochure.

Artistic Direction: Sébastien Fraser
Design: Charles Henri
Kryzalid communication



DJ Patrick GuayDJ PATRICK GUAY

16.02.2009

Noize magazine had chosen for its February 2009 edition to showcase Montreal DJ Patrick Guay. To mark the event, a CD has been created to be distributed with the magazine. Moreover, the name of the permanent residency of the DJ at Club Parking followed the same branding.



Sublime! - Semaine du bijou italiensublime!

25.03.2007

Founded by the Italian Trade Commission in Montreal, the Italian Jewellery Week was held simultaneously in many major Canadian cities. A comprehensive campaign including the jewelers catalog, window displays for the participating stores, billboards, targeted ads, promotional banners and invitations to the opening evening in Toronto and Montreal.



Malis Hendersonmalis henderson

16.07.2007

This Montreal atelier specialized in wedding accessories continues to impress and stands at the forefront of its industry. The graceful and delicate collections has received many awards over the years. To revamp its image accordingly, a new branding including photography, an advertising campaign and a new Website were created.



Dr Yves HébertDR YVES HÉBERT

19.11.2006

When the famous clinic of Dr. Robert Prescott was taken by Dr. Yves Hébert, the overall branding and communications had to be rebuilt. The launch of the new identifiy Médecine Esthétique Dr Yves Hébert allowed Graphic Minds to develop all elements of communication, including the new signature, stationery, advertising campaign, a new website and a series of promotional leaflets on the services offered at the clinic.



Trident eGroupTrident eGroup

06.05.2006

Trident Entertainment Group has four major online casinos and its reputation is well established. Through hard work, the group certified by eCOGRA harvest several awards every year, both from the public and the industry. The formidable task of creating all the visuals of this group with new ideas and constant updates, was entirely managed by Graphic Minds.



Fondation Le Grand Circuitle grand circuit foundation

10.07.2005

Le Grand Circuit Foundation is a charity registered nonprofit. Its mission is to promote innovative activities to raise funds to create new revenue streams for local and global groups involved in the fight against HIV / AIDS. A variety of printed materials were made to promote the many events.



Sports Performance CentreSports Performance Centre

20.03.2004

Encompassing a variety of treatments such as posture, podiatry and customized training programs, the Sport Performance Centre needed an informative brochure on the various services the clinic provides to its customers and advertising in various magazines.



Disques PelléasDisques PelLÉas

14.11.2003

The label Pelleas wanted to target a wider audience by creating contemporary new designs for its collection. Concepts featuring sobriety and simplicity were developed to meet this demand.



Charles

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